Chevrolet the New Sponsor of Manchester United shirts
Manchester United announced that Chevrolet is to become the new shirt sponsors for the team in a seven - year contract. Car industry Chevrolet will be the fifth shirt sponsor in Manchester United's history.
The Sponsorship Contract
According to relative announcement the sponsorship contract is starting from the 2014/15 season when the current deal with Aon expires.
Richard Arnold the Manchester United's commercial director has mentioned on the Official Manchester United's web site that “This is a fantastic long - term deal for the club. We have beeb partners with Chevrolet for only six weeks, but already they have produced same fantastic ideas that will benefit both the partnership and our 657 million followers around the world”.
He also mentioned, that Chevrolet was a key partner on Manchester United's current tour, so the management team of car industry have enjoyed experiencing the buzz generated by Manchester United F.C.’s friends in South Africa, China and Continental Europe.
The benefits of Manchester United F.C. sponsorship
There are benefits not only for Manchester United but also for the brand name of sponsor - Chevrollet.
Among them, I can mention
1. Sport sponsorship creates a relationship between club and the brand name of the sponsor.
2. Sport sponsorship will increase brand awareness and a product or service associated with a sport team can be vary valuable for the sponsor.
3. Football offers unlimited opportunities for publicity and advertising.
4. Friends, fans and supporters of Manchester United F.C. are an enormous fan base - over 650 million of fans.
5. The loyalty of Manchester United F.C. friends can extend to the loyalty of the club’s sponsor.
6. Also, Manchester United F.C. friends offer a huge, enormous and extended network through friends and family.
7. Football is a global sport, a world language, a common cultural issue among friends, fans and supporters.
8. Manchester United sponsorship will raise awareness of Chevrolet as a company and not only the product or service of Chevrolet.
9. Chevrolet - the fifth shirt sponsor - will gain an enormous media exposure through football event not only in Premier League but also in UEFA Champions League.
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