Πέμπτη 2 Αυγούστου 2012

Wayne Mark Rooney


Wayne Rooney more than a legend!


Wayne Rooney was born on 24 October 1985. Wayne Rooney is among the best English professional football players. Wayne Rooney plays as striker for Premier League  club Manchester United F.C. and the England National Football team.

Important milestones in Wayne Rooney’s career


Wayne Rooney made his senior International debut in 2003 becoming the youngest football player to play at the England National Football team. Wayne Rooney is the youngest ever goalscorer.

At UEFA Euro 2004, Wayne Rooney scored four goals and he had conquered the titl of the competition’s youngest goal scorer. During the 2006 and 2010 FIFA World Cups Wayne Rooney was widely recognised as England National Football team best player.
Also, Wayne Rooney won the England National Football Player of the year arround in 2008 and 2009. I need to highlight that Wayne Rooney as of July 2012 has won 75 International Caps and scored 29 goals. From the other hand Wayne Rooney with David Beckham is the most red carded player for the England National Football team.

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Τόπος: Ολντ Τράφορντ, Sir Matt Busby Way, Stretford M16 0RA, Ηνωμένο Βασίλειο

Manchester United fifth shirt sponsor - Chevrolet


Chevrolet the New Sponsor of Manchester United shirts






Manchester United announced that Chevrolet is to become the new shirt sponsors for the team in a seven - year contract. Car industry Chevrolet will be the fifth shirt sponsor in Manchester United's history.



The Sponsorship Contract



According to relative announcement the sponsorship contract  is starting from the 2014/15 season when the current deal with Aon expires.

Richard Arnold the Manchester United's  commercial director has mentioned on the Official Manchester United's web site that “This is a fantastic long - term deal for the club. We have beeb partners with Chevrolet for only six weeks, but already they have produced same fantastic ideas that will benefit both the partnership and our 657 million followers around the world”.

He also mentioned, that Chevrolet was a key partner on Manchester United's current tour, so the management team of car industry have enjoyed experiencing the buzz generated by Manchester United F.C.’s friends in South Africa, China and Continental Europe.

The benefits of Manchester United F.C. sponsorship


There are benefits not only for Manchester United but also for the brand name of sponsor - Chevrollet.

Among them, I can mention

1. Sport sponsorship creates a relationship between club and the brand name of the sponsor.

2. Sport sponsorship will increase brand awareness and a product or service associated with a sport team can be vary valuable for the sponsor.

3. Football offers unlimited opportunities for publicity and advertising.

4. Friends, fans and supporters of Manchester United F.C. are an enormous fan base - over 650 million of fans.

5. The loyalty of Manchester United F.C. friends can extend to the loyalty of the club’s sponsor.

6. Also, Manchester United F.C. friends offer a huge, enormous and extended network through friends and family.

7. Football is a global sport, a world language, a common cultural issue among friends, fans and supporters.

8. Manchester United sponsorship will raise awareness of Chevrolet as a company and not only the product or service of Chevrolet.

9. Chevrolet - the fifth shirt sponsor - will gain  an enormous media exposure through football event not only in Premier League but also in UEFA Champions League.


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Τετάρτη 1 Αυγούστου 2012

Manchester United Initial Public Offering (IPO) on Wall Street

Manchester United - New York Stock Exchange (IPO)




According to Initial Public Offering (IPO) plan Manchester United shares will be listed on New York Stock Exchange (Wall Street) on Monday.

Manchester United F.C. is offering 8,333,334 Class A Ordinary Shares and the selling shareholder is offering 8,333,333 class A Ordinary Shares. Manchester United F.C. shares will trade under the symbol “MANU”.


Is being estimated that the owner’s of Manchester United will only use half of the club’s flotation on the stock market to reduce its debts. Glazer's family and the club will be selling half the IPO shares in offering that could raise as much as $ 333 millions.

On the other had - there are voices against Manchester United IPO in US Securities Market. According to Manchester United Supporters Trust (MUST)  “ Supporters will be very angry about Manchester United. The Glazers have already cost United more than 550 million pounds in debt related fees and now another slap in the face as they help, themselves to half of the proposed IPO proceeds”.

Obviously, there are benefits but also threats in case of an IPO and especially when then listed shares belong to the most valuable sport club on earth.

In general the benefits and disadvantages for a company going public can be reported as .

Benefits of an IPO


1. Access to capital markets to fund growth
2. Creation of liquidity and potential exit for the current owners
3. Maximun value of the company
4. Enhancement of the company’s public profile
5. Improvement in debt finance terms
6. Extra assurances for partners, suppliers and clients
7. Enhanced loyalty of key personnel
8. Superior efficiency of the business

Disadvantages of an IPO


1. Dilution of Control. The control of the current shareholders ownership will be restricted and will be diluted in a public offering.
2.  Control of the company may shift and the company may face an unfriendly take over.
3. Earnings per share will be diluted
4. Disclosure of information - Company will become subject to periodic reporting and certain other requirements of the Securities Exchange Act of 1934.
5. Underwriters expenses discounts and commissions, offering expenses, including legal and accounting fees, printing cost etc.

Also, there is another kind of risk, limited in case of Manchester United but is a possible event. If the offering is not consummated, the company may have to expense outlays incurred prior to termination of the offering.

Finally, an IPO is very attractive financial strategy for a fast growing company.

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